Before the book

A logo, a website, three posts a week, and no idea if any of it is working.

That is what marketing looks like when the thinking got skipped. The book is the thinking.

A tangled line inside a red ring

“I will sort the strategy once things calm down.”

After worksheet 20

1

You know who it is for

Niche, ideal client, the before and after. Written down, not in your head.

2

You know what you promise

A key messaging guide you can hand to a designer, a VA or an AI and get the same answer back.

3

You know what to say, and where

A content strategy built on what you will be known for and what people actually search.

Get your copy

Paperback and Kindle on Amazon. The audiobook on Audible.

Paperback and Kindle

Marketing Launchpad on Kindle

Amazon

Amazon AU and the usual stores. Kindle delivered in a minute.

Listen

Marketing Launchpad on a phone

Audiobook

On Audible. Read by Racquel Collard.

Buying for a team or a group?

Bulk copies and a workshop to go with them.

“A must read before you pay a cent for marketing.”

Kindle Customer · Amazon AU

© 2026 Racquel Collard · Published by SMBMS Pty Ltd trading as SMB Publishing · ABN 24 661 848 924