STEP # 0
HOW TO USE THIS BOOK read a bit, fill in a worksheet, move on. do not skip to Part 3.
TIME 2 to 4 hours for worksheets 1–15, in a few short sittings
YOU WILL FINISH WITH a key messaging guide + a content strategy
Look inside: every worksheet, in order
The book is built around the worksheets. Each one is a page you fill in and a PDF you can print. Here they all are, with four of the real pages.
STEP # 1
Part 1 · Clarity
1 ✓ Crystalise your vision
2 ✓ What is your mission?
3 ✓ Define your values
4 What is your niche?
5 Getting to know your ideal client
6 Your products and services now
7 What problems do you solve?
8 Your benefits
9 Your real offering
10 Your ideal client before and after
11 List your USPs
12 Your competitors
13 Your brand archetype
14 Your tone of voice
Part 2 · Focus
15 Define your vision of success
16 Making your products work for you
17 Your products and services promise
18 Overcoming barriers to your success
19 Areas of expertise
20 Keyword research
the first three are ticked because you will do them tonight
Part 3 · Bringing it all together
A Output 1: your key messaging guide
B Output 2: your content marketing strategy
Plus the chapters between them: the customer journey, branding 101 with a branding expert’s insights, value-based pricing, content marketing and SEO basics.
STEP # 2
The Workbook
All twenty worksheets, printed large with room to write, so the book stays clean and the thinking has somewhere to live.
A fillable PDF, emailed to you once you have paid.
Workbook on its own: $9.95. Workbook + AI Helper: $27 (the AI Helper walks you through worksheets 1 to 15 one question at a time).
the Key Messaging Guide template lives in here too
Twenty worksheets. One clear business.
The book
The series
The author
Contact
© 2026 Racquel Collard · Published by SMBMS Pty Ltd trading as SMB Publishing · ABN 24 661 848 924